Guerilla marketing is often a risky business, skirting the edge of ethical (or even legal) acceptability. Some guerilla marketers who have crossed the line have caused everything from Olympic belly-flops to city-wide bomb scares and have been punished with anything from modest jail time to millions of dollars in fines. All the same, some of these are probably (secretly) considered successes because subsequent media attention to the debacles probably raised more awareness than the guerilla campaigns alone ever could have. Some guerilla marketing is even done to support good causes though much of it is created to line the pockets of giant corporations. Know of other great examples of guerilla marketing gone wrong?
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